Both sides of affiliate marketing

Affiliate marketing,
understood from both sides.

Clear, first-hand guides for the two people in every affiliate deal — the affiliate promoting the product and the merchant running the program. Written by someone who has been both, and built the tracking software in between.

I’m an affiliate I run a program

Written from real experience — not a content mill

  • Been the affiliate
  • Run the program as a manager
  • Built affiliate tracking software
Pick your side

Two paths. One honest source.

Affiliate marketing looks completely different depending on where you sit. Choose the track that fits you — each one is a plain-English roadmap from first steps to getting genuinely good.

For affiliates & publishers

Promote smarter, earn cleaner.

How to actually make affiliate income — without the hype, the sketchy tactics, or guessing whether your links even work.

  • Choosing a niche you can win
  • Programs vs networks — where to sign up
  • SEO & content that converts
  • Tracking & attribution, explained simply
  • FTC disclosure done right
Explore the affiliate track
For merchants & managers

Run a program that pays.

How to launch and grow an affiliate program that recruits great partners, pays fairly, and doesn’t leak money to fraud or bad attribution.

  • Launching a program from zero
  • Recruiting affiliates who deliver
  • Fraud & attribution you can trust
  • Commission & payout structures
  • Choosing the right tracking software
Explore the merchant track
What you’ll find

Information first. Sales pitch never.

In-depth guides

Long, genuinely useful walkthroughs for both affiliates and merchants — the core of the site.

Browse guides

Plain-English explainers

Attribution, cookies, postbacks, EPC, cookie windows — the jargon decoded, no fluff.

Decode the jargon

Honest software reviews

Hands-on looks at affiliate tracking platforms — useful when you’re ready to choose.

See reviews
Why trust ClickProfits

Most affiliate advice is written by people who’ve only seen one side.

I’ve earned commissions as an affiliate, sat on the other side of the table as an affiliate manager recruiting and paying partners, and spent years building the tracking software that both sides rely on. That full-loop view is exactly what’s missing from most of what you’ll read online — and it’s what makes ClickProfits genuinely useful.

Read the full story

Ready to dig in?

Start with the track that fits you today. You can always cross over — the best affiliates think like merchants, and vice versa.

Start as an affiliate Start as a merchant